So I went to this fashion trade show here in Barcelona, scouting interesting new labels for my friend’s store in Atlanta. It was fun to play “buyer” without the responsibility of actually placing any orders. And it was nice to know that I’m not the only one who’s sick and tired of Ed Hardy.
It’s funny, I was reading a piece on some branding blog about how the loudest ones are the weakest, and whaddya know- Ed Hardy, or rather Chris. Audiger enterprises, had by far the largest booth, but whenever I told their competitors I was looking to replace them, I was told I wasn’t alone in that. They have limited themselves to a very specific style that’s so recognizable it’s inevitably faddish.
Yet if the loudest is the weakest, the quietest isn’t necessarily the strongest. Is it? What are some really quiet/polite brands/ad campaigns that you like?
Oh, and yeah, I thought it kinda strange that L’uomo (Men’s,Italian) Vogue would have this old Indian lady on the cover. Then I realized who it is. Man. He looks about a million years old.