Archive for the Uncategorized Category

Latest Article…

On Friday, thanks to Karen Solomon at Opportunity Green I went to this heartwarming awards ceremony, which was far more meaningful than your typical LA awards ceremony:
http://cleantechnica.com/2009/10/07/sisters-on-the-planet-united-against-climate-change/

Enjoy!

It’s not that I don’t have anything to say…

It’s just that I’ve been saying it in places where I know people are listening. 🙂

Here’s my article on Clean Technica about Walmart’s new sustainability index that carries the potential to basically make it impossible for their vendors to greenwash. I’m interested in seeing how this develops, especially since it will impact their competitors (who they’ve invited on board).

I am PISSED that I can’t just walk into fucking Target Greatland (more like Lameland now) and buy ALL my household cleaning products from Method. I used to be able to. Target basically put them on the map, and in a HUGE way. It was gorgeous, too. Instead of a hideous monotony of blandness, aisles packed with the same damn (I mean even the scent) jug o’ Tide, they had this rainbow of Method products. It was so rad. I want gorgeous products that are 110% good for the planet. That’s not too much to ask, because it EXISTS! Method is seriously the most eco AND most effective stuff out there. So why can’t I buy it at the same place where I can (finally!) choose from a decent selection of organic cotton or bamboo sheets? wtf? 

Yo Target- Don’t make me shop at Walmart. I’m tellin ya. get it together or I’m going straight mail order from indie online e-stores on everything.

forever. too busy livin’ it…

but had to write about this. yes, I should first write about how awesome MotoGP was this year, but that can wait. I just went to the absolute coolest, funnest book launch party ever. Adam Werbach, CEO of Saatchi & Saatchi S, hosted a party at their world HQ here in SF, and I managed to wrangle me an invite. It was to celebrate the launch of his new book, Strategies for Sustainability. The evening went as follows:

6:00 pm Party starts with a special treat: Warren Hellman plays a couple of bluegrass songs and talks about the history of financial conmen.

Awesome guy, just put together a fascinating website which chronicles the exploits of convicted conmen (and women, but he said he’s had a hard time unearthing any, that either they don’t get caught, or just don’t get involved). http://www.thehallofinfamy.org/ Although I missed the bluegrass part.

7:00 pm "Cleanfest" — David Steuer (Saatchi S) in conversation with Adam Lowry (method), Jessica Buttimer (Clorox Green Works) and Michael Green (Center for Environmental Health).

Oh, Adam…words cannot describe the beauty that is Adam Lowry. Not only is he a genius chemist, he is also out to save us from our toxic cleaning chemicals. And in doing so has dragged the rest of the industry along with him. Which actually kinda pisses me off, cuz he’s lost a ton of shelf space at Target to his competitors. Especially upsetting because Method products are FAR superior in every way to everything else on the market. Better for the planet AND works better AND looks better? What more could a girl want? Oh, and he’s drop dead gorgeous. Too bad about the wife and kid…

7:45 pm I’ll share a few words and premiere The Profitron 3,000 (a two minute infomercial tribute to Billy Mays by creatives at Saatchi NY).

Excellent ad, very funny. no idea if it’s available on the internet.

8:00 pm "Bottom Up/Top Down Change" — Greg Dalton from Commonwealth Club in conversation with Nancy McFadden (PG&E), Michael Shellenberger (Breakthrough) and Dave Douglas (Sun).

8:30 pm "Mainstreaming Sustainability" — Joel Makower of Greenbiz.com in conversation with Steve Bishop (IDEO), Jeff Mendelsohn (New Leaf Paper) and Cari Jacobs (Saatchi S).

I was busy schmoozing by this point, so I missed both of those. But I did manage to get involved in the next bit, even testing my supposedly off the charts rythm memory by doing a bit of drumming with the band. They were nice enough to change rythm with me as I am in no way consistent. 🙂

9:00 pm Obafemi Origunwa (Saatchi S) interactive drumming on the topic of cultural sustainability.

9:30 pm Fire Dancers outside on York Street.

The perfect way to end any party! Get everyone out into the street for something incredibly cool (pix & vid coming…) and then send us home content in the knowledge that we truly live in one of the greatest cities in the world. SaatchiS rocks for giving us one of those truly San Francisco experiences.

What I learned this weekend

I know HTML! 😉

Yes, it’s true…

I am more interested in learning marketable, world changing skills

than learning about

the sort of things

they teach at

Esalen.

🙂 Stay tuned for text manipulation… 🙂

my secret crush


coach in a box 2, originally uploaded by pinkyracer.

yes, I have a charming boyfriend. And Spanish men really don’t do it for me. But I love coach Guardiola. Not only is he handsome and dapper, with suits cut so very well, but his passion for the game is unmatched by his opponents. In the few games I’ve seen, anyway.

I also love him because he itches to run beyond the confines of his box, to get into the game and really show his boys how it’s done. He seems like such a control freak, it’s awesome.

I could never have a job where I was told “OK, you need to manage those people over there, while they’re working. But you can NEVER go beyond this dotted line.” It would drive me insane.

CSM idea of bike gear


CSM idea of bike gear, originally uploaded by pinkyracer.

Central St. Martins, ostensibly the greatest fashion school in the world, apparently does not teach user-centered design. When asked to design “The Ultimate Motorcycle Gear” the students came up with the most ridiculously un-motorcycle nonsense imaginable.

I don’t care how talented you think you are, if you can’t listen to your customers, you’ll starve in the street. Which I guess is what’s happening to all the CSM grads who don’t become famous.

Oh, and that is indeed the inimitable Tyson Beckford disrobing in the video. 🙂

Don’t call it the D word

It’s not a depression. It’s not even a recession. It’s a restructuring. Just as a mismanaged company goes into Chapter 11 to restructure with the hope of coming out stronger, the world economy is doing the same. It’s critical that we stop this downward spiral of negative thinking and focus on the companies and people that are doing well. There are plenty of them all around you, just open your eyes. In the world’s poorest countries, millions of people are just as well off today as they were last year. In London, people are still buying the latest Ferraris and wasting them on running errands. Or Lamborghinis, as below. In recent years we passed a major milestone. Today, more than 50% of the world’s population are "middle class" for the first time in history. For Economist subscribers: www.economist.com/opinion/displaystory.cfm

Future Tripping

I poached this nugget of inspiration from http://brandautopsy.typepad.com/brandautopsy/ writing about this book- “THE KNACK,” by Norm Brodsky.

“Business is just a means to an end. The question is, what’s the end? Where do you want to go in your life? Where do you want to be in five years from a family standpoint? What do you want to earn? How much time do you want to take off?”

Now I generally try to avoid making decisions out of fear, opting instead for the more hopeful option. But this economy situation is kinda hard to be hopeful about. While tailoring my job search as best I can, and brewing up a new venture that could be a recession darling, I am still in a complete panic that this ridiculously expensive degree is all for naught. I could walk right back into my old life, make just as much money as I did before, which could be more than I’ll make in a new job, but then I’d have to slit my wrists. I’d rather move into my parent’s basement and start my own company than waste this degree.

Last week, Brezny told me (and other Aries too I suppose, but you know, we’re inherently self-obsessed) to "As you seek to take your game to a higher level, unveil your personal version of the corkscrew illusion twist rodeo spin." ie, to perform the seemingly impossible. So I am looking for a job where I can make more money, save the world, and be challenged and inspired daily. 🙂 No time like the present, right? The following week he told me to have mind-blowing sex, and well. My mom reads this so let’s just say I’ve been dating the nicest Senegalese boy (10 years my junior) the past month. He’s so gorgeous and so sweet. I recently found out he’s Muslim, too, like the other 95% of Senegalese. So I teased him about not praying 5 times a day, and he showed off his Arabic (one of the 10 languages he knows) writing skills. The cool thing about Muslim boys is they don’t drink. Love that. For some reason he doesn’t understand me when I speak French, so he’s forcing me to improve my Spanish, but I’m starting to teach him English.

So in contemplating what business to start with what little savings I’ll have left upon graduation, I have an idea that should be fine, but want to do something even more socially redeeming. We’ll see. When I told Baxi how much I spent on tuition he was pretty stunned. He’d have spent the money buying up beachfront property back home and renting it to rich tourists. Not a bad idea… I hope to visit Senegal while I’m here, but I am starting to clamp down on the spending, not knowing how long after school I’ll need to live off my savings. 🙁 Although that money could last a lot longer in Africa, and there are plenty of opportunities for MBA’s to help entrepreneurs there.

So what is the End? For me, where I want to go NEXT is back to LA. Europe is great, but LA is my home, and the older I get, the less interested I am in moving around. In 5, 10, 20, 50 years I want to be settled into my fab house in the Silver Lake hills, married to someone wonderful, with a dog and a cat and a few motorcycles in the garage, and plenty of time to sleep late and play with all of the above. And travel to exotic, interesting places and support their local economies…

I can visualize my ideal home and lifestyle so easily, but when I try to visualize my ideal job or company, I get nothing. It’s like a giant blank void. Does this mean I’m going to just have a pile of money land in my lap? Or does it mean I’m too disconnected from reality? Or just that I am changing careers so I can’t possibly know what it’s like from the inside of my next career? Going to London reminded me what my goals were 20 years ago, and that I haven’t quite reached them. Kinda jolted me into taking stock and being more careful with my money. But I also feel like it’s so late, there was a certain sense of "what the hell have you been doing all this time?" as I walked the streets of the city where I could easily blow through millions of dollars in days and have so very much to show for it. What I’ve been doing is finding ways to align my values more closely with my actual earning capacity. Sure, I could’ve chosen a more lucrative path, but I valued my free time more than a closet full of the latest designer clothes.

This is "Ghost" by Kader Attia at the Saatchi Gallery in London. Stunning.

chewing gum, or “I heart Paris”

this is why Paris soooo much cooler than Barcelona. Barcelona wishes it was Paris. Barcelona tries so very hard, but will never be as awesome as Paris. My direct English translation of this notice on the metro:

“Chewing gums are huge romantics. Their hearts get attached very quickly. But the poor things, rarely is this love returned, they desperately seek the big Love with the promise of a fusion. Yet that love awaits them in all the trash cans!”

flying away


snow!.JPG, originally uploaded by pinkyracer.

So I’ve been traveling a lot, and didn’t even write about Paris. It was freezing. This lovely mountain scene is in the hills outside Barcelona. This winter has been the coldest winter Europe has seen in a very long time. Kinda scary, considering what we learned in “An Inconvenient Truth”- that Europe will actually get much much colder as a result of polar ice melt. yowza. It’s happening already. If I’d known, I woulda gone to South Africa for exchange!