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CSM idea of bike gear, originally uploaded by pinkyracer.

Central St. Martins, ostensibly the greatest fashion school in the world, apparently does not teach user-centered design. When asked to design “The Ultimate Motorcycle Gear” the students came up with the most ridiculously un-motorcycle nonsense imaginable.

I don’t care how talented you think you are, if you can’t listen to your customers, you’ll starve in the street. Which I guess is what’s happening to all the CSM grads who don’t become famous.

Oh, and that is indeed the inimitable Tyson Beckford disrobing in the video. 🙂